Stop “delighting” your customers

Not all features are equal. Use the Kano Model to stop wasting money on “table stakes” and focus on what actually drives growth.
READ THE LATEST
AI Is Not Reducing Headcount. It’s Raising the Bar.
AI is not eliminating jobs at scale yet. It is increasing performance expectations inside every role.
 • Josh Rowe
Your AI Strategy Is a Cost Strategy
AI decisions are now cost structure decisions. Most leaders are still treating them as capability bets.
 • Josh Rowe
Your profit is a lie
A rising ROE can hide a weakening business. The DuPont model shows where the risk actually sits.
 • Josh Rowe
AI Made Content Free. Now What?
AI has removed the cost of content. Advantage now shifts to taste, selection, and distribution.
 • Josh Rowe
AI Didn’t Get It Wrong. You Did.
AI doesn’t replace expertise. It amplifies it, and exposes when organisations lack it.
 • Josh Rowe
Everyone is responsible, so no one is responsible
Apple’s secret weapon isn’t design; it’s the DRI. Use this protocol to eliminate “committee guilt” and assign radical accountability.
 • Josh Rowe
Markets Are Pricing AI Before It Pays
Investors already expect AI productivity gains. Many companies haven’t realised them yet.
 • Josh Rowe
CEOs Are Confusing Two Types of AI
Executives keep hearing about “AI”, but most conversations mix two very different technologies: predictive AI and generative AI.
 • Josh Rowe
If Your Strategy Can Be Copied, It Isn’t Strategy
Operational efficiency isn’t strategy. If your business lacks one of Helmer’s 7 Powers, your margins will eventually erode.
 • Josh Rowe
For Every Scale
For Every Scale
Helping CEOs avoid expensive AI mistakes before they show up in the boardroom.
Recommendations
View all 11
User's avatar
Marcus on AI
Gary Marcus
The Good One
The Good One
alan jones
Sammatron's Blog
Sammatron's Blog
Steve Sammartino
Earn the Right
Earn the Right
Trevor Young
Lifelong Learning Club
Lifelong Learning Club
Eva Keiffenheim MSc

For Every Scale

AboutArchiveRecommendationsSitemap
© 2026 Josh Rowe · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture