That means you have to define trust so that your GEO has an answer for it. In the context of air travel and Qantas’s brand I wonder what they think trust means? Often I think trust is another word for we want you to buy something from us and if you do we call that trust
Spot on, Anthony. To an airline, "trust" usually just means predictability; will the plane land on time and will my bags be there? Agree that the end goal is the sale, but in AI search, if the background data shows you constantly cancel flights, the AI search results may not recommend you kindly, and the customer won't trust you enough to buy.
That means you have to define trust so that your GEO has an answer for it. In the context of air travel and Qantas’s brand I wonder what they think trust means? Often I think trust is another word for we want you to buy something from us and if you do we call that trust
Spot on, Anthony. To an airline, "trust" usually just means predictability; will the plane land on time and will my bags be there? Agree that the end goal is the sale, but in AI search, if the background data shows you constantly cancel flights, the AI search results may not recommend you kindly, and the customer won't trust you enough to buy.