For Every Scale

For Every Scale

The Cost of Intelligence Is Falling

AI’s footprint is growing, but the cost of intelligence is falling. Which trend matters most?

Josh Rowe's avatar
Josh Rowe
Jun 07, 2026
∙ Paid
  • AI consumes significant energy, water and infrastructure, and those costs are real.

  • New generations of AI are becoming dramatically more efficient.

  • Leaders should focus less on AI’s footprint and more on whether its outcomes justify its cost.

Jensen Huang, CEO of NVIDIA. Every new generation of AI hardware makes intelligence cheaper, faster and more effici…
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