UX: Gen AI's Achilles Heel

Explore generative AI's key challenge: Ensuring superior UX to achieve mass adoption and transform e-commerce.

Generative AI is rapidly evolving, potentially revolutionising not just e-commerce but various industry sectors. However, its success across these diverse fields hinges on one crucial factor: an unparalleled user experience (UX). This article explores the indispensable role of UX in the widespread application of generative AI, using e-commerce as a key …