March 2026

You Have Too Many Layers. AI Just Made That Obvious.
AI is reducing coordination work inside organisations. The structure hasn’t changed yet, but the workload inside it already has.
 • Josh Rowe
Stop “delighting” your customers
Not all features are equal. Use the Kano Model to stop wasting money on “table stakes” and focus on what actually drives growth.
 • Josh Rowe
AI Is Not Reducing Headcount. It’s Raising the Bar.
AI is not eliminating jobs at scale yet. It is increasing performance expectations inside every role.
 • Josh Rowe
Your AI Strategy Is a Cost Strategy
AI decisions are now cost structure decisions. Most leaders are still treating them as capability bets.
 • Josh Rowe
Your profit is a lie
A rising ROE can hide a weakening business. The DuPont model shows where the risk actually sits.
 • Josh Rowe
AI Made Content Free. Now What?
AI has removed the cost of content. Advantage now shifts to taste, selection, and distribution.
 • Josh Rowe
AI Didn’t Get It Wrong. You Did.
AI doesn’t replace expertise. It amplifies it, and exposes when organisations lack it.
 • Josh Rowe
Everyone is responsible, so no one is responsible
Apple’s secret weapon isn’t design; it’s the DRI. Use this protocol to eliminate “committee guilt” and assign radical accountability.
 • Josh Rowe
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