Substack's AI Detector Is Judging the Wrong Thing
AI is a tool, not a substitute for judgement. As Substack introduces AI detection, CEOs should focus less on how content is created and more on whether…
 • Josh Rowe
A Fool With a Better Tool
Better tools don’t replace judgment. They simply reveal it.
 • Josh Rowe
HubSpot’s Mistake Was Bigger Than AI
HubSpot, Slack and Adobe show why SaaS data disputes are about trust, not just AI.
 • Josh Rowe
The New Executive Job: Allocating Intelligence
AI is changing executive decision-making. The next challenge is deciding where intelligence creates the greatest return.
 • Josh Rowe
Your Next Workforce Won’t All Be Human
AI agents are becoming part of the workforce. The next executive capability is managing them.
 • Josh Rowe

June 2026

RMIT University Chose Useful Chunks
RMIT shows why constrained teams should make AI progress in chunks, not wait for perfect integration.
 • Josh Rowe
Qantas Asked the Better AI Search Question
Qantas shows why AI search is not just about visibility. The customer still chooses based on trust.
 • Josh Rowe
RACQ Shows AI’s Trust Problem
RACQ’s AI story shows why enterprise AI starts with trust, data and workflow, not agentic demos.
 • Josh Rowe
If Your AI Disappeared Tomorrow
AI may be solving expertise gaps while quietly creating a new dependency problem for CEOs.
 • Josh Rowe
Why Everything Still Comes To You
CEOs think they have a capability problem. They actually have a dependency problem.
 • Josh Rowe
The Real Bet Inside SpaceX’s IPO
The SpaceX IPO reveals a company building for future constraints, not current demand.
 • Josh Rowe
Your Strategic Plan Starts In The Wrong Place
Many companies plan forwards. Great companies define success first, then work backwards.
 • Josh Rowe
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