generative ai

When AI Starts Acting

Agentic AI isn’t enterprise ready yet. Here’s what CEOs should do now to prepare—without hype or theory.

3 hrs ago • Josh Rowe

Your customers don’t want your product

People don’t buy products; they hire them to do a job. Use the JTBD framework to find out why they actually buy.

Feb 1 • Josh Rowe

ChatGPT Ads: The Answer Gets Sold

ChatGPT ads turn answers into a market. Expect higher CAC, trust decay, and a Google counterstrike.

Jan 27 • Josh Rowe

You are fixing the wrong problem

Every business has exactly one bottleneck. Use Goldratt’s Law to find yours and ignore everything else.

Jan 25 • Josh Rowe

AI Won’t Fire You. Your CEO Will

A blunt CEO briefing on how AI is reshaping hiring, roles, and org design in 2026.

Jan 20 • Josh Rowe

Who would you fight to keep?

Apply the Netflix “Keeper Test” to your team. If you wouldn’t fight to keep them, why are you letting them stay?

Jan 18 • Josh Rowe

Google’s AI Strategy, Properly Understood

Google is embedding AI into default consumer platforms, reshaping access, economics and behaviour quietly.

Jan 12 • Josh Rowe

Your 2026 plan is a hallucination

Stop making resolutions. Use this prompt to convert vague wishes into binary, measurable OKRs before February hits.

Jan 11 • Josh Rowe

AI Didn’t Fail. I Did.

A small, personal failure with AI reveals a strategic blind spot many leaders are still missing.

Dec 31, 2025 • Josh Rowe

2026: The AI Invoice Arrives

The magic phase is over. 2026 is the year of AI monetisation, vertical integration, and the Google counter-strike.

Dec 10, 2025 • Josh Rowe

Pluribus Paradox: The AI Efficiency Trap

Apple TV’s Pluribus is a warning: pure AI efficiency kills the friction and struggle required for true innovation.

Dec 2, 2025 • Josh Rowe

AI Prompts for High-Performance Content Teams

20 strategic AI prompts for CMOs and content teams to ideate, write, repurpose, and systemise modern content at scale.

Nov 23, 2025 • Josh Rowe

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